Resume

WORK EXPERIENCE​

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Associated Students Inc. - CSULB

Jan 2022 – Aug 2022

Social Media Marketing Assistant

• Co-managed six social platforms by scheduling and creating content posts through Sprout Social and Later

• Collaborated with the director of digital media in creating engaging social post graphics for school events

• Increased Instagram following by 13% through interactive giveaways and consistent engagement with audience

• Grew TikTok following by 40.36% with the use of popular trends through creating short-form video content

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Time Nightclub

Jan 2022 – May 2022

Social Media Marketing Intern

• Assisted marketing manager in running Instagram stories by capturing content during the club’s operating hours

• Established a strong TikTok presence by applying relevant trends in content creation to increase ticket sales

• Developed engaging social copy catered to Time’s audience for show day, thank you, and recap posts

• Administered influencer outreach by building relationships with those who aligned with Time’s brand image

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CACTI - Riddle & Bloom

Aug 2021 – Nov 2021

Campus Brand Ambassador

• Analyzed CACTI’s brand audience and created Instagram and TikTok content to generate awareness on campus

• Identified which bars and liquor stores would be best to perform activations for targeting college students

• Communicated and collaborated with bars and liquor stores to schedule sampling events for customers

• Facilitated meetings with other ambassadors to invent ideas for marketing CACTI to college students

 

 

Shoe Palace

Jun 2020 – Aug 2021

Sales Associate

• Assisted ~150+ customers daily in purchase decisions by providing unparalleled knowledge about merchandise

• Proactively sought out customer’s product preferences and provided recommendations based on their needs

• Averaged $7,500+ in sales per week and ranked among the top three performers out of 20 employees

• Organized apparel displays using strategic product placement to attract more customers to increase sales

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INVOLVEMENT

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Alpha Kappa Psi Business Fraternity – Delta Omicron Chapter

Vice President of Marketing

Feb 2020 – Dec 2020

• Designed digital marketing campaigns with Adobe Creative Cloud for chapter events and workshops

• Lead committee meetings with members to discuss social media and email marketing strategies

• Increased content interactions by 85% by maintaining consistency of posting through a content calendar

 

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Photographer & Videographer

Dec 2020 – May 2021

• Created visual accounts of the chapter and its members through photographs and videos with a DSLR camera

• Coordinated with the executive board by shooting content of social events and members for promotional posts

• Directed and produced a promotional video with 1,400+ views which resulted in recruiting ~20 new members

 

 

SKILLS

• Mandarin and Cantonese (Conversational)

• Google Suite: Docs, Slides, Sheets (Advanced)

• Microsoft Office: Word, Excel, PowerPoint (Basic)

• Adobe Creative Cloud: Photoshop, Lightroom, Bridge, Premier Pro (Advanced)