5 Tips You Need to Increase Instagram Engagement
By: Elizabeth He
With the growth of social media, Instagram has become a powerful tool for building and selling your brand online. As Instagram is one of the most popular social media platforms nationwide with roughly one billion active users, if you are looking to build your brand on the app, now is the time. However, in order to build your brand, you need your audience engagement. Instagram engagement can be in the form of likes, comments, followers, etc. to show your audience that your profile is worth following. Want to see your metrics rapidly increase? Follow these 11 easy tips on how you can increase Instagram engagement!
1. Build a brand
Building your brand on Instagram can help your audience understand what you're all about just from the content you post. It can be beneficial to share your story through consistent images that represent your brand and personality. This can be done by understanding your target audience and using the right tone and voice to speak to them. Branding can be through different fonts, colors, types of photos or videos, language, and mood. Your Instagram brand should be a voice for yourself while providing value to your followers.
2. Use a call to action
A call to action (CTA) is a way to tell users to take a specified action after viewing a post. CTAs are oftentimes written as a command or action phrase which include ‘Comment down below’ or ‘Like this post.’ There are many ways that you can incorporate CTAs in your Instagram post and it all comes down to whether you want engagement or traffic to your web site. Here are some examples you can integrate in your posts.
CTAs for engagement
"Comment down below..."
"Let me know in the comments..."
"Send me a DM!"
"Tag a friend!"
CTAs for traffic
"Check out the link in my bio for more information!"
"Swipe up for more info!"
"Check it out at XYZ.com."
"Check out my linktree in my bio to discover more!"
3. Post short-form video content
With the popularity of social media, people’s attention span continue to grow shorter and shorter. Therefore using the power of shorter video, or short-form content, will keep your audience engaged. Instagram has many video features users can utilize such as IGTV, Instagram Live, Reels, standard video posts and so forth. However, Instagram Reels in particular mimics popular social media platform TikTok where users can discover videos from people that they aren’t even following. Reels can be used to make videos with specific niches and potentially reach new audiences and boost your umber of followers. Focus on creating attention grabbing content that aims to provide value into your viewers life. Although it can be tempting to utilize the full 60 seconds that Instagram reels allows you, it is important to take note of your viewers attention spans. According to a study conducted by Microsoft, the human attention span has dropped to eight seconds. This means that reels should ideally be 8 to 15 seconds to ensure that you don’t lose viewership mid-video.
4. Use Instagram story stickers
Instagram stories is a great feature to utilize when you are looking to increase engagement. It also has many features and stickers you can add to spice up your stories that not many use in their posts. When sharing a story, you can use the poll sticker to ask your followers a question or even the ask me a question sticker to keep your followers engaged. One of the newest story features Instagram has made is the “Add yours” sticker that is similar to a public thread. One you have clicked on the sticker, you will be able to see all the other people who has participated in the thread and view their stories. The feature is aimed at users to collaborate, but can also be used as a tool to discover and follower new people. All of these features allow users to be more interactive with your content and keep them interested.
5. Post sharable content
Since Instagram allows users to send posts to friends, save posts, and share posts onto stories, it can be beneficial to post content that people valuable. With the Instagram Carousel feature, users have the ability to post up to 10 photos. Utilizing carousel posts allows you an opportunity to share multiple photos in one post, and when you use the right strategy it can help you boost engagement and reach new audiences. This can be sharing educational content, funny memes, or content supporting a social cause. These posts offer value to your audience and will increase the chances of them sharing or saving the post.
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